Brand Advertising Campaigns
TV Advertising Campaigns
Scope of Projects
Creation of TV commercials for a pharmaceutical company
Scriptwriting for the commercials
Competitor analysis to inform commercial strategy
2D and 3D animation production
Video production and editing
Project Summary
In this project, I collaborated with a pharmaceutical brand to develop and produce captivating TV commercials to elevate product awareness and broaden market reach. My comprehensive approach included:
- Scriptwriting: Crafting compelling narratives that resonate with the target audience.
- Competitor Analysis: Conducting in-depth research to shape a strategic commercial approach.
- Animation Production: Creating engaging 2D and 3D animations that bring the brand story to life.
- Video Production and Editing: Producing high-quality visuals and seamlessly editing footage to deliver impactful advertisements.
- Sound Design: Developing a custom audio landscape to enhance the visual storytelling.
- Voice-Over Direction: Working closely with voice-over artists to ensure perfect delivery and complete satisfaction with the final product.
The result was a series of powerful TV commercials that effectively communicated the brand’s product benefits, enhancing brand recognition and driving consumer engagement. These advertisements became a cornerstone of their marketing strategy, showcasing the power of visual and auditory storytelling in a cohesive, impactful package.
Project Summary
For this advertising campaign, I was tasked with editing video footage of live-action scenes and enhancing it with animated elements based on the script provided by the client.
- Video Editing: Edited the live-action footage to create a polished and engaging final product.
- Animation Integration: Designed and added animated graphics to complement and enhance the live-action scenes according to the provided script.
- Client Collaboration: Followed the client’s storyboard and guidelines to ensure the final video met their vision and objectives.
- Enhanced Visuals: Combined live-action and animation to produce a compelling advertisement that effectively communicates the brand message.
Please Note:
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